You know how they say “things just fell into place”? That’s what happened to me with this post! I was not going to post this week because I had nothing going on and I really wanted more articles in my skin and beauty theme! But miraculously, late last week Plum Cosmetics sent me their newly launched Plum NaturStudio Kajal cum liner for a review and the review is Readyyyy!!
So Plum Cosmetics is a brand I have been loving for a while now. I have tried their Green Tea face mask which works very well for me. As a brand they stand for a couple of things : it is india’s first online cosmetic brand which is always free of parabens, phthalates, SLS and other harmful chemicals.
This Kajal-cum-eyeliner came to me last Thursday and they sent it with a Dual sized pencil sharpener and a complimentary face wash too (yayyy)

I have been using this pencil through the weekend and on Monday I wore to office conducting a small experiment of sorts where I took pictures of my eyes in regular intervals to show you guys how the liner and the kohl hold up!
The pencil itself looks something like this:

It is a pencil but gives a highly pigmented and dark gel-like finish which I love! The brown area which is usually wood in normal pencils is PVC-free plastic and that makes it a little tough to sharpen.
The plum website has the following words about this Kohl liner
For the first time in India, an ophthalmologically approved kajal pencil with a gel-liner like performance. 100% smudge-proof, water-proof single-swipe brilliant black kohl-cum-liner that’s also gentle on your eyes.
Ingredients used:
Hydrogenated Castor Oil : Highly hydrating and nourishing for skin and hair with healing properties. The hydrogenation makes it stable and compatible with the other ingredients.
Rice Bran Wax : A relatively unknown but amazingly effective moisturizer that lends creaminess and hydrating properties to any formula!
Natural Vitamin E : Needs no introduction as an antioxidant skin care specialist that’s essential for hydrated, younger looking skin.
Do note that owing to its high performance benchmark, this product is not all natural – but is 100% safe and tested by dermatologists and ophthalmologists.
Moving on to my experiment and then to the pros and cons:
On application

It took me roughly three minutes to complete the eyes – kohl plus liner. The same stick is to be used for both purposes. Now I am a liquid liner junkie and I find gel based liners very tough and impossible sometimes to apply but this pencil does the trick very well giving a dark and beautiful finish to it. It is your perfect friend for a smokey eyed look!
Four Hours later
Until four hours I swear there was no difference in the way the kajal and the liner held up and I found no use in uploading those pictures (which is a good thing by the way haha!) and hence moving straight onto the fourth hour 

By the end of the fourth hour this was the look. The eyeliner and the kajal look just the same except that the kajal had slightly come out of the waterline. I have a pretty watery waterline and I am guessing that happens with time with any good liner.
Seven hours later




Now here was the where I found fading. The eyeliner on my left eye and the kajal on both eyes were gradual fading by the seventh hour. But the liner on the whole was still holding up well, just that the bright dark black had become lesser intense.
Nine Hours later

At the end of nine hours the kajal had faded a little more and spilling more out of my waterline and into my lashes and right outside my eye and the eyeliner a little more faded. I would be lying if I said it was just like when I applied it cause that’s not true. The fading is pretty obvious but I have never ever used an eyeliner or kajal for so long anyway!
Now moving onto the pros and cons in bullet points
Pros
- The thick beautiful dark output. I have never got such a beautiful result in any eyeliner and I loved that!
- Being very sensitive eyed I was so worried that this kajal might not suit me (trust me the most expensive kajals I have bought are still sitting in my drawer brand new because they didn’t suit my eye:( ) but this one is so gentle on the skin! I loved it.
- It’s very long lasting and going by a whole day without touching up my kajal is pretty unheard of for me and it was a reality with this one yayy!
- A lot of Kajal stocks claim to be two in one but I have been able to use none of them as eyeliners. But this one is truly 2-in-1 and works wonders on top and below the eye!
Cons
- Rate : At Rs.425 it’s not particularly the cheapest Kohl stick in town. I guess we pay the premium for the quality and the fact that it’s two in one and because it suits all skin and eye types!
- The sharpening part is pretty heart wrenching. I needed to sharpen it every time to get a smooth thin eyeliner line and when I sharpen it I see so much of the product getting smudged and wasted on the sharpener and I was pretty disgruntled about that!
So I would give this NaturStudio All Day Wear Kohl Liner a sure 4.5 on 5 with a 0.5 negative only for the second point on wastage because it truly scarred me guys! (😂) Here’s a link to the Plum website where you can order this Kohl Liner for yourself. For a limited period they are giving off the sharpener free for every order of the liner so hurry! 😍
http://plumgoodness.com/products/naturstudio-all-day-wear-kohl-kajal
Have a beautiful rest of the week my beautiful readers! ❤️