Festive Beginnings – Ft. Baka/Rebecca – Part 2

Howdy! After a lovely break, some official travel and some more personal travel I am back to conclude this two part series where I explored sustainability in jewellery and design with a lovely designer Rebecca Reubens who owns and runs a minimalist accessories line called Baka . If you are coming here after reading my first post about this brand, thank you for sticking with us, if not, don’t forget to check it out here! Now let’s dive right in!

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Sustainable Silhouettes Ft. Arodhi


Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.

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Self Help, Helps Sustain!

Before I start this blog post, I just want to thank God for all the lovely people I have met because of my blog and because of the cause and ideals I am slowly but surely making progress towards. Ever since I started blogging about sustainability in what we wear, everywhere I turn around I see only sustainable brands, ethical bloggers and people who have adopted slow fashion as a form of living and its just so motivating to know this community is not a very small one. Am I experiencing the Baader Meinhof effect (*Baader-Meinhof is the phenomenon where one stumbles upon some obscure piece of information—often an unfamiliar word or name—and soon afterwards encounters the same subject again, often repeatedly.)  Probably, but look who isn’t complaining? Me! 🙂

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Shop Local!

  • Did you know fashion is the second most polluting industry in the world after oil?
  • Did you know it takes 70 million barrels of oil to produce the polyester used in fabrics each year? Oh and this polyester is non-biodegradable too!
  • Did you know in less than 20 years, the volume of clothing Americans trash each year has doubled from 7 million to 14 million tons, which roughly works out to a whooping 80 pounds per person?
  • Did you know stone washing of jeans is done using volcanic pumice stones and when they are used they break down and this waste is dumped in rivers and inhaled by workers in the jeans factory? (Needless to say, these jeans originally manufactured in the United states are now manufactured in developing nations. Cant get their precious water and precious workers in harm’s way can they?)

I din’t know many of these facts until recently and I won’t blame you if you didn’t either! But this is just a minuscule compilation of facts against fast fashion. The kind of resources and the kind of waste the fashion industry is creating has gone unnoticed and hidden from us for too damn long and its time we take a stand!

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Hi Again!

Why hello there! It has been a while isn’t it? Quite a while infact…201 days to be precise! In between my last post and this one I quit my job, I got a husband and I moved cities! 😀 So this new hello comes all the way from Los Angeles! An Indian at heart, figuring her way through the Hollywood city would be an apt description of me now! 🙂

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