October for all Indians means only one thing! The most vibrant Quarter of the year is here! Every year I remember as a kid, the whole atmosphere at home and at school used to undergo a shift when October sets in and I realize the same excitement has transcended well into adulthood as well!
Over the course of this year I have consciously cut down accumulating clothes. Now many will think this isn’t a smart move for a “fashion blogger” because new clothes means new posts but for me the need to shift into sustainability was far greater than my love for blogging, OOTDs and making a statement. Besides, its surprising how happy you get, and the number of different outfits you think of, when you remove that constant need to update your wardrobe.
Before I start this blog post, I just want to thank God for all the lovely people I have met because of my blog and because of the cause and ideals I am slowly but surely making progress towards. Ever since I started blogging about sustainability in what we wear, everywhere I turn around I see only sustainable brands, ethical bloggers and people who have adopted slow fashion as a form of living and its just so motivating to know this community is not a very small one. Am I experiencing the Baader Meinhof effect (*Baader-Meinhof is the phenomenon where one stumbles upon some obscure piece of information—often an unfamiliar word or name—and soon afterwards encounters the same subject again, often repeatedly.) Probably, but look who isn’t complaining? Me! 🙂
- Did you know fashion is the second most polluting industry in the world after oil?
- Did you know it takes 70 million barrels of oil to produce the polyester used in fabrics each year? Oh and this polyester is non-biodegradable too!
- Did you know in less than 20 years, the volume of clothing Americans trash each year has doubled from 7 million to 14 million tons, which roughly works out to a whooping 80 pounds per person?
- Did you know stone washing of jeans is done using volcanic pumice stones and when they are used they break down and this waste is dumped in rivers and inhaled by workers in the jeans factory? (Needless to say, these jeans originally manufactured in the United states are now manufactured in developing nations. Cant get their precious water and precious workers in harm’s way can they?)
I din’t know many of these facts until recently and I won’t blame you if you didn’t either! But this is just a minuscule compilation of facts against fast fashion. The kind of resources and the kind of waste the fashion industry is creating has gone unnoticed and hidden from us for too damn long and its time we take a stand!
Now that the caption got you all curious, let me tell you this post has nothing to do with cooking, it has nothing to do with drinking and no! it has nothing to do with creative naming either (though I must say I’m mighty proud of “Tadka Martini” Patent material right? Loljk!)
Hailing from a city called Palakkad which lies almost on the line dividing Tamil Nadu and Kerala has its own strange perks! We get to celebrate Keralite festivals without looking like a South Indian going on Karva Chauth fasts (er…yes I have some such friends! :P)